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Books That Made The Difference
by Bernadette Doyle

Since I was a small child, Iapostropheve always loved reading. Even though I donapostrophet buy as many books as I used to (Iapostropheve learned that the real apostrophemeatapostrophe is contained in the higher priced home-study courses and trainings offered by these authors), my love of books has contributed to quite a bulging book collection over the years.

Every couple of months I create space on my bookshelf by having a good clear out and donating the books to my local Oxfam shop.

Yet, no matter how many times Iapostropheve done this over the years there are some books that ALWAYS make the cut. I was reflecting on this when I realised that there is a reason these books have a special place in my heart. Each one of them helped me make an important distinction or gave me an idea that helped me to transform my business - and life.

So in no particular order, here they are and the reason why theyapostropheve earned a lifetime membership on my bookshelf:

apostropheHow to Make Millions With Your Ideasapostrophe by Dan Kennedy

The book that opened my eyes to the power of information marketing and showed me how it was possible to profit from my expertise, instead of my time. Not only did it open my eyes to the power of information marketing, it was also my first experience with Dan Kennedy. Iapostropheve done very well out of my association with both in the ensuing years.

apostropheRich Dad, Poor Dadapostrophe by Robert Kiyosaki

Helped me to make the distinction between earned income and leveraged income. Honestly I didnapostrophet get it on my first encounter, although it definitely planted a seed about passive income. This book was the reason I stopped offering one-to-one coaching.

apostropheThe Great Formulaapostrophe by Mark Joyner

Gave me a major apostropheah-haapostrophe moment, when the author pointed out that infomercial giant Guthy-Renker has one main criteria when evaluating new products: is there potential for continuity income? That apostropheah-haapostrophe led me to reconsider my entire product range and replace one-off purchase opportunities with programmes that provided support and advice on an ongoing basis.

That one simple change has transformed my entire business - until you know the feeling of starting each month with a significant chunk of guaranteed income, you have no idea what youapostrophere missing.

apostropheGetting to Yesapostrophe by Roger Fisher and William Ury

I was always intimidated by the idea of negotiating until I came across this book. Everything changed when the authors provided me with one simple question "How did you arrive at that figure?".
Iapostropheve never looked back!

apostropheThe Portable Coachapostrophe by Thomas Leonard

Where do I start? There were so many light-bulb moments when I read this book I could have been a Christmas tree! Misnamed in my opinion (itapostrophes subtitle 28 Principles of Attraction might be a better description) this is one I return to over and over. Even today it is ahead of its time.

If these books havenapostrophet made it onto your reading list yet, I recommend that you check them out soon!

(c) Bernadette Doyle, 2008

About the author:

Bernadette Doyle, created Client Magnets Ltd to help the self-employed solve one of their biggest problems: attracting a steady stream of clients. She has attracted a loyal following who praise her down to earth yet inspiring approach. If you like this article, youapostrophell love Bernadetteapostrophes marketing and success training products and programmes at to help you develop a business that suits YOUR preferred lifestyle.